Cargando…

How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint

While large-scale changes in population behaviour are required to reduce the transmission of the severe acute respiratory syndrome coronavirus 2 virus, the emergency context is not conducive to the sort of careful communications planning that would normally be required to meet such a task. Rapid str...

Descripción completa

Detalles Bibliográficos
Autores principales: Curtis, Val, Dreibelbis, Robert, Sidibe, Myriam, Cardosi, Jason, Sara, Jennifer, Bonell, Chris, Mwambuli, Kaposo, Ghosh Moulik, Soma, White, Sian, Aunger, Robert
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7412616/
https://www.ncbi.nlm.nih.gov/pubmed/32764128
http://dx.doi.org/10.1136/bmjgh-2020-002780
_version_ 1783568646237323264
author Curtis, Val
Dreibelbis, Robert
Sidibe, Myriam
Cardosi, Jason
Sara, Jennifer
Bonell, Chris
Mwambuli, Kaposo
Ghosh Moulik, Soma
White, Sian
Aunger, Robert
author_facet Curtis, Val
Dreibelbis, Robert
Sidibe, Myriam
Cardosi, Jason
Sara, Jennifer
Bonell, Chris
Mwambuli, Kaposo
Ghosh Moulik, Soma
White, Sian
Aunger, Robert
author_sort Curtis, Val
collection PubMed
description While large-scale changes in population behaviour are required to reduce the transmission of the severe acute respiratory syndrome coronavirus 2 virus, the emergency context is not conducive to the sort of careful communications planning that would normally be required to meet such a task. Rapid strategic communications planning in a pandemic by governments is, however, possible and necessary. Steps include setting up a dedicated communications task force, mobilising partners and resources, developing a creative brief and theory of change and overseeing the creation, testing, roll out and revision of content. In this short guide, we argue that a minimum of strategic planning can be undertaken rapidly, and that good use can be made of simple principles of behaviour change, even during pandemics. Our aim here is to provide a blueprint that governments and their partners, especially in low-income settings, can follow to design, coordinate and resource national communications efforts to combat the COVID-19 pandemic immediately and for the longer term.
format Online
Article
Text
id pubmed-7412616
institution National Center for Biotechnology Information
language English
publishDate 2020
publisher BMJ Publishing Group
record_format MEDLINE/PubMed
spelling pubmed-74126162020-08-17 How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint Curtis, Val Dreibelbis, Robert Sidibe, Myriam Cardosi, Jason Sara, Jennifer Bonell, Chris Mwambuli, Kaposo Ghosh Moulik, Soma White, Sian Aunger, Robert BMJ Glob Health Practice While large-scale changes in population behaviour are required to reduce the transmission of the severe acute respiratory syndrome coronavirus 2 virus, the emergency context is not conducive to the sort of careful communications planning that would normally be required to meet such a task. Rapid strategic communications planning in a pandemic by governments is, however, possible and necessary. Steps include setting up a dedicated communications task force, mobilising partners and resources, developing a creative brief and theory of change and overseeing the creation, testing, roll out and revision of content. In this short guide, we argue that a minimum of strategic planning can be undertaken rapidly, and that good use can be made of simple principles of behaviour change, even during pandemics. Our aim here is to provide a blueprint that governments and their partners, especially in low-income settings, can follow to design, coordinate and resource national communications efforts to combat the COVID-19 pandemic immediately and for the longer term. BMJ Publishing Group 2020-08-06 /pmc/articles/PMC7412616/ /pubmed/32764128 http://dx.doi.org/10.1136/bmjgh-2020-002780 Text en © Author(s) (or their employer(s)) 2020. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ. http://creativecommons.org/licenses/by-nc/4.0/This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/.
spellingShingle Practice
Curtis, Val
Dreibelbis, Robert
Sidibe, Myriam
Cardosi, Jason
Sara, Jennifer
Bonell, Chris
Mwambuli, Kaposo
Ghosh Moulik, Soma
White, Sian
Aunger, Robert
How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint
title How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint
title_full How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint
title_fullStr How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint
title_full_unstemmed How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint
title_short How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint
title_sort how to set up government-led national hygiene communication campaigns to combat covid-19: a strategic blueprint
topic Practice
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7412616/
https://www.ncbi.nlm.nih.gov/pubmed/32764128
http://dx.doi.org/10.1136/bmjgh-2020-002780
work_keys_str_mv AT curtisval howtosetupgovernmentlednationalhygienecommunicationcampaignstocombatcovid19astrategicblueprint
AT dreibelbisrobert howtosetupgovernmentlednationalhygienecommunicationcampaignstocombatcovid19astrategicblueprint
AT sidibemyriam howtosetupgovernmentlednationalhygienecommunicationcampaignstocombatcovid19astrategicblueprint
AT cardosijason howtosetupgovernmentlednationalhygienecommunicationcampaignstocombatcovid19astrategicblueprint
AT sarajennifer howtosetupgovernmentlednationalhygienecommunicationcampaignstocombatcovid19astrategicblueprint
AT bonellchris howtosetupgovernmentlednationalhygienecommunicationcampaignstocombatcovid19astrategicblueprint
AT mwambulikaposo howtosetupgovernmentlednationalhygienecommunicationcampaignstocombatcovid19astrategicblueprint
AT ghoshmouliksoma howtosetupgovernmentlednationalhygienecommunicationcampaignstocombatcovid19astrategicblueprint
AT whitesian howtosetupgovernmentlednationalhygienecommunicationcampaignstocombatcovid19astrategicblueprint
AT aungerrobert howtosetupgovernmentlednationalhygienecommunicationcampaignstocombatcovid19astrategicblueprint