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How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint
While large-scale changes in population behaviour are required to reduce the transmission of the severe acute respiratory syndrome coronavirus 2 virus, the emergency context is not conducive to the sort of careful communications planning that would normally be required to meet such a task. Rapid str...
Autores principales: | , , , , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BMJ Publishing Group
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7412616/ https://www.ncbi.nlm.nih.gov/pubmed/32764128 http://dx.doi.org/10.1136/bmjgh-2020-002780 |
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author | Curtis, Val Dreibelbis, Robert Sidibe, Myriam Cardosi, Jason Sara, Jennifer Bonell, Chris Mwambuli, Kaposo Ghosh Moulik, Soma White, Sian Aunger, Robert |
author_facet | Curtis, Val Dreibelbis, Robert Sidibe, Myriam Cardosi, Jason Sara, Jennifer Bonell, Chris Mwambuli, Kaposo Ghosh Moulik, Soma White, Sian Aunger, Robert |
author_sort | Curtis, Val |
collection | PubMed |
description | While large-scale changes in population behaviour are required to reduce the transmission of the severe acute respiratory syndrome coronavirus 2 virus, the emergency context is not conducive to the sort of careful communications planning that would normally be required to meet such a task. Rapid strategic communications planning in a pandemic by governments is, however, possible and necessary. Steps include setting up a dedicated communications task force, mobilising partners and resources, developing a creative brief and theory of change and overseeing the creation, testing, roll out and revision of content. In this short guide, we argue that a minimum of strategic planning can be undertaken rapidly, and that good use can be made of simple principles of behaviour change, even during pandemics. Our aim here is to provide a blueprint that governments and their partners, especially in low-income settings, can follow to design, coordinate and resource national communications efforts to combat the COVID-19 pandemic immediately and for the longer term. |
format | Online Article Text |
id | pubmed-7412616 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2020 |
publisher | BMJ Publishing Group |
record_format | MEDLINE/PubMed |
spelling | pubmed-74126162020-08-17 How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint Curtis, Val Dreibelbis, Robert Sidibe, Myriam Cardosi, Jason Sara, Jennifer Bonell, Chris Mwambuli, Kaposo Ghosh Moulik, Soma White, Sian Aunger, Robert BMJ Glob Health Practice While large-scale changes in population behaviour are required to reduce the transmission of the severe acute respiratory syndrome coronavirus 2 virus, the emergency context is not conducive to the sort of careful communications planning that would normally be required to meet such a task. Rapid strategic communications planning in a pandemic by governments is, however, possible and necessary. Steps include setting up a dedicated communications task force, mobilising partners and resources, developing a creative brief and theory of change and overseeing the creation, testing, roll out and revision of content. In this short guide, we argue that a minimum of strategic planning can be undertaken rapidly, and that good use can be made of simple principles of behaviour change, even during pandemics. Our aim here is to provide a blueprint that governments and their partners, especially in low-income settings, can follow to design, coordinate and resource national communications efforts to combat the COVID-19 pandemic immediately and for the longer term. BMJ Publishing Group 2020-08-06 /pmc/articles/PMC7412616/ /pubmed/32764128 http://dx.doi.org/10.1136/bmjgh-2020-002780 Text en © Author(s) (or their employer(s)) 2020. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ. http://creativecommons.org/licenses/by-nc/4.0/This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/. |
spellingShingle | Practice Curtis, Val Dreibelbis, Robert Sidibe, Myriam Cardosi, Jason Sara, Jennifer Bonell, Chris Mwambuli, Kaposo Ghosh Moulik, Soma White, Sian Aunger, Robert How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint |
title | How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint |
title_full | How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint |
title_fullStr | How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint |
title_full_unstemmed | How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint |
title_short | How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint |
title_sort | how to set up government-led national hygiene communication campaigns to combat covid-19: a strategic blueprint |
topic | Practice |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7412616/ https://www.ncbi.nlm.nih.gov/pubmed/32764128 http://dx.doi.org/10.1136/bmjgh-2020-002780 |
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