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How to Better Motivate Customers to Participate in the Self-Design Process: A Conceptual Model in Underlying Self-Congruence Mechanism

The voluntary shift of responsibility from the producer to the consumer is one feature of self-design activities. Past research emphasizes the economic gains of such customer co-creation. However, the psychological mechanism underlying customer co-creation behavior is still not fully understood. Not...

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Detalles Bibliográficos
Autores principales: Yu, Baojun, Xu, Hangjun, Emery, Brooke
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7424050/
https://www.ncbi.nlm.nih.gov/pubmed/32849161
http://dx.doi.org/10.3389/fpsyg.2020.01995

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