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The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses

The main aim of the present study was to analyze whether publications related to environmental sustainability in social media directly and positively influence user satisfaction with and trust in tourism businesses. Our second goal was to determine whether the influence of environmental sustainabili...

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Autores principales: Martínez-Navalón, Juan Gabriel, Gelashvili, Vera, Saura, José Ramón
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7432117/
https://www.ncbi.nlm.nih.gov/pubmed/32731381
http://dx.doi.org/10.3390/ijerph17155417
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author Martínez-Navalón, Juan Gabriel
Gelashvili, Vera
Saura, José Ramón
author_facet Martínez-Navalón, Juan Gabriel
Gelashvili, Vera
Saura, José Ramón
author_sort Martínez-Navalón, Juan Gabriel
collection PubMed
description The main aim of the present study was to analyze whether publications related to environmental sustainability in social media directly and positively influence user satisfaction with and trust in tourism businesses. Our second goal was to determine whether the influence of environmental sustainability and satisfaction is moderated by users’ gender. Data collection was performed using a questionnaire. The questionnaire responses were analyzed using the partial least squares-structural equation modeling (PLS-SEM) methodology. The results have shown that there is a positive relationship between environmental sustainability, satisfaction, and trust generated by tourism companies through their publications on social media, and that this relationship is not conditioned by users’ gender. The results of the present study contribute to the literature by bridging the gap in research on tourism enterprises and their strategies regarding social media publications. Our findings also provide important implications related to the content of environmental sustainability strategies and social media communication for tourism companies.
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spelling pubmed-74321172020-08-24 The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses Martínez-Navalón, Juan Gabriel Gelashvili, Vera Saura, José Ramón Int J Environ Res Public Health Article The main aim of the present study was to analyze whether publications related to environmental sustainability in social media directly and positively influence user satisfaction with and trust in tourism businesses. Our second goal was to determine whether the influence of environmental sustainability and satisfaction is moderated by users’ gender. Data collection was performed using a questionnaire. The questionnaire responses were analyzed using the partial least squares-structural equation modeling (PLS-SEM) methodology. The results have shown that there is a positive relationship between environmental sustainability, satisfaction, and trust generated by tourism companies through their publications on social media, and that this relationship is not conditioned by users’ gender. The results of the present study contribute to the literature by bridging the gap in research on tourism enterprises and their strategies regarding social media publications. Our findings also provide important implications related to the content of environmental sustainability strategies and social media communication for tourism companies. MDPI 2020-07-28 2020-08 /pmc/articles/PMC7432117/ /pubmed/32731381 http://dx.doi.org/10.3390/ijerph17155417 Text en © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Martínez-Navalón, Juan Gabriel
Gelashvili, Vera
Saura, José Ramón
The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses
title The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses
title_full The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses
title_fullStr The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses
title_full_unstemmed The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses
title_short The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses
title_sort impact of environmental social media publications on user satisfaction with and trust in tourism businesses
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7432117/
https://www.ncbi.nlm.nih.gov/pubmed/32731381
http://dx.doi.org/10.3390/ijerph17155417
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