Cargando…
Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study
BACKGROUND: Although some health care market reforms seek to better engage consumers in purchasing health care services, health consumer behavior remains poorly understood. OBJECTIVE: This study aimed to characterize the behaviors and sentiment of consumers who attempt to shop for health care servic...
Autores principales: | , , , , |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
JMIR Publications
2020
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7434061/ https://www.ncbi.nlm.nih.gov/pubmed/33064088 http://dx.doi.org/10.2196/13924 |
_version_ | 1783572067979886592 |
---|---|
author | Gordon, Deborah Ford, Anna Triedman, Natalie Hart, Kamber Perlis, Roy |
author_facet | Gordon, Deborah Ford, Anna Triedman, Natalie Hart, Kamber Perlis, Roy |
author_sort | Gordon, Deborah |
collection | PubMed |
description | BACKGROUND: Although some health care market reforms seek to better engage consumers in purchasing health care services, health consumer behavior remains poorly understood. OBJECTIVE: This study aimed to characterize the behaviors and sentiment of consumers who attempt to shop for health care services. METHODS: We used a semistructured interview guide based on grounded theory and standard qualitative research methods to examine components of a typical shopping process in a sample size of 54 insured adults. All interviews were systematically coded to capture consumer behaviors, barriers to shopping behavior, and sentiments associated with these experiences. RESULTS: Participants most commonly described determining and evaluating options, seeking value, and assessing or evaluating value. In total, 83% (45/54) of participants described engaging in negotiations regarding health care purchasing. The degree of positive sentiment expressed in the interview was positively correlated with identifying and determining the health plan, provider, or treatment options; making the decision to purchase; and evaluating the decision to purchase. Conversely, negative sentiment was correlated with seeking value and making the decision to buy. CONCLUSIONS: Consumer shopping behaviors are prevalent in health care purchasing and can be mapped to established consumer behavior models. |
format | Online Article Text |
id | pubmed-7434061 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2020 |
publisher | JMIR Publications |
record_format | MEDLINE/PubMed |
spelling | pubmed-74340612020-09-30 Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study Gordon, Deborah Ford, Anna Triedman, Natalie Hart, Kamber Perlis, Roy J Particip Med Original Paper BACKGROUND: Although some health care market reforms seek to better engage consumers in purchasing health care services, health consumer behavior remains poorly understood. OBJECTIVE: This study aimed to characterize the behaviors and sentiment of consumers who attempt to shop for health care services. METHODS: We used a semistructured interview guide based on grounded theory and standard qualitative research methods to examine components of a typical shopping process in a sample size of 54 insured adults. All interviews were systematically coded to capture consumer behaviors, barriers to shopping behavior, and sentiments associated with these experiences. RESULTS: Participants most commonly described determining and evaluating options, seeking value, and assessing or evaluating value. In total, 83% (45/54) of participants described engaging in negotiations regarding health care purchasing. The degree of positive sentiment expressed in the interview was positively correlated with identifying and determining the health plan, provider, or treatment options; making the decision to purchase; and evaluating the decision to purchase. Conversely, negative sentiment was correlated with seeking value and making the decision to buy. CONCLUSIONS: Consumer shopping behaviors are prevalent in health care purchasing and can be mapped to established consumer behavior models. JMIR Publications 2020-06-16 /pmc/articles/PMC7434061/ /pubmed/33064088 http://dx.doi.org/10.2196/13924 Text en ©Deborah Gordon, Anna Ford, Natalie Triedman, Kamber Hart, Roy Perlis. Originally published in Journal of Participatory Medicine (http://jopm.jmir.org), 16.06.2020. https://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in Journal of Participatory Medicine, is properly cited. The complete bibliographic information, a link to the original publication on http://jopm.jmir.org, as well as this copyright and license information must be included. |
spellingShingle | Original Paper Gordon, Deborah Ford, Anna Triedman, Natalie Hart, Kamber Perlis, Roy Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study |
title | Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study |
title_full | Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study |
title_fullStr | Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study |
title_full_unstemmed | Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study |
title_short | Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study |
title_sort | health care consumer shopping behaviors and sentiment: qualitative study |
topic | Original Paper |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7434061/ https://www.ncbi.nlm.nih.gov/pubmed/33064088 http://dx.doi.org/10.2196/13924 |
work_keys_str_mv | AT gordondeborah healthcareconsumershoppingbehaviorsandsentimentqualitativestudy AT fordanna healthcareconsumershoppingbehaviorsandsentimentqualitativestudy AT triedmannatalie healthcareconsumershoppingbehaviorsandsentimentqualitativestudy AT hartkamber healthcareconsumershoppingbehaviorsandsentimentqualitativestudy AT perlisroy healthcareconsumershoppingbehaviorsandsentimentqualitativestudy |