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Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study

BACKGROUND: Although some health care market reforms seek to better engage consumers in purchasing health care services, health consumer behavior remains poorly understood. OBJECTIVE: This study aimed to characterize the behaviors and sentiment of consumers who attempt to shop for health care servic...

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Detalles Bibliográficos
Autores principales: Gordon, Deborah, Ford, Anna, Triedman, Natalie, Hart, Kamber, Perlis, Roy
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7434061/
https://www.ncbi.nlm.nih.gov/pubmed/33064088
http://dx.doi.org/10.2196/13924
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author Gordon, Deborah
Ford, Anna
Triedman, Natalie
Hart, Kamber
Perlis, Roy
author_facet Gordon, Deborah
Ford, Anna
Triedman, Natalie
Hart, Kamber
Perlis, Roy
author_sort Gordon, Deborah
collection PubMed
description BACKGROUND: Although some health care market reforms seek to better engage consumers in purchasing health care services, health consumer behavior remains poorly understood. OBJECTIVE: This study aimed to characterize the behaviors and sentiment of consumers who attempt to shop for health care services. METHODS: We used a semistructured interview guide based on grounded theory and standard qualitative research methods to examine components of a typical shopping process in a sample size of 54 insured adults. All interviews were systematically coded to capture consumer behaviors, barriers to shopping behavior, and sentiments associated with these experiences. RESULTS: Participants most commonly described determining and evaluating options, seeking value, and assessing or evaluating value. In total, 83% (45/54) of participants described engaging in negotiations regarding health care purchasing. The degree of positive sentiment expressed in the interview was positively correlated with identifying and determining the health plan, provider, or treatment options; making the decision to purchase; and evaluating the decision to purchase. Conversely, negative sentiment was correlated with seeking value and making the decision to buy. CONCLUSIONS: Consumer shopping behaviors are prevalent in health care purchasing and can be mapped to established consumer behavior models.
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spelling pubmed-74340612020-09-30 Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study Gordon, Deborah Ford, Anna Triedman, Natalie Hart, Kamber Perlis, Roy J Particip Med Original Paper BACKGROUND: Although some health care market reforms seek to better engage consumers in purchasing health care services, health consumer behavior remains poorly understood. OBJECTIVE: This study aimed to characterize the behaviors and sentiment of consumers who attempt to shop for health care services. METHODS: We used a semistructured interview guide based on grounded theory and standard qualitative research methods to examine components of a typical shopping process in a sample size of 54 insured adults. All interviews were systematically coded to capture consumer behaviors, barriers to shopping behavior, and sentiments associated with these experiences. RESULTS: Participants most commonly described determining and evaluating options, seeking value, and assessing or evaluating value. In total, 83% (45/54) of participants described engaging in negotiations regarding health care purchasing. The degree of positive sentiment expressed in the interview was positively correlated with identifying and determining the health plan, provider, or treatment options; making the decision to purchase; and evaluating the decision to purchase. Conversely, negative sentiment was correlated with seeking value and making the decision to buy. CONCLUSIONS: Consumer shopping behaviors are prevalent in health care purchasing and can be mapped to established consumer behavior models. JMIR Publications 2020-06-16 /pmc/articles/PMC7434061/ /pubmed/33064088 http://dx.doi.org/10.2196/13924 Text en ©Deborah Gordon, Anna Ford, Natalie Triedman, Kamber Hart, Roy Perlis. Originally published in Journal of Participatory Medicine (http://jopm.jmir.org), 16.06.2020. https://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in Journal of Participatory Medicine, is properly cited. The complete bibliographic information, a link to the original publication on http://jopm.jmir.org, as well as this copyright and license information must be included.
spellingShingle Original Paper
Gordon, Deborah
Ford, Anna
Triedman, Natalie
Hart, Kamber
Perlis, Roy
Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study
title Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study
title_full Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study
title_fullStr Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study
title_full_unstemmed Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study
title_short Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study
title_sort health care consumer shopping behaviors and sentiment: qualitative study
topic Original Paper
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7434061/
https://www.ncbi.nlm.nih.gov/pubmed/33064088
http://dx.doi.org/10.2196/13924
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