Public sensitivity to cultural identity and regime type of trading partners: a survey experiment from Turkey and Greece

Given that sharing a democratic regime or culture increases the likelihood of bilateral trade flows between country dyads, this article investigates whether individuals are more likely to support preferential trade liberalization with other democracies and countries they perceive as culturally similar to the home country. Adopting experimental manipulation of the regime type and the cultural identity of the partner country on nationally representative survey data from two emerging market countries, Turkey and Greece, I demonstrate that while cultural affiliation does not condition individual attitudes, respondents in both samples display a highly significant preference for trade liberalization with a democratic country over an authoritarian one. Assessments based on respondents’ endorsement of postmaterialist values, international trade attitudes, and interpersonal trust reveal that while the democracy preference of Turkish respondents are likely affected by functional reasons, both functional and normative dynamics condition Greek attitudes. ELECTRONIC SUPPLEMENTARY MATERIAL: The online version of this article (10.1057/s41304-020-00290-x) contains supplementary material, which is available to authorized users.