Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns

BACKGROUND: Mass media campaigns for public health are increasingly using digital media platforms, such as web-based advertising and social media; however, there is a lack of evidence on how to best use these digital platforms for public health campaigns. To generate this evidence, appropriate campa...

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Detalles Bibliográficos
Autores principales: Chan, Lilian, O'Hara, Blythe, Phongsavan, Philayrath, Bauman, Adrian, Freeman, Becky
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2020
Materias:
Review
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7448186/
https://www.ncbi.nlm.nih.gov/pubmed/32348272
http://dx.doi.org/10.2196/17432

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7448186/
https://www.ncbi.nlm.nih.gov/pubmed/32348272
http://dx.doi.org/10.2196/17432

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