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Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns
BACKGROUND: Mass media campaigns for public health are increasingly using digital media platforms, such as web-based advertising and social media; however, there is a lack of evidence on how to best use these digital platforms for public health campaigns. To generate this evidence, appropriate campa...
Autores principales: | Chan, Lilian, O'Hara, Blythe, Phongsavan, Philayrath, Bauman, Adrian, Freeman, Becky |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
JMIR Publications
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7448186/ https://www.ncbi.nlm.nih.gov/pubmed/32348272 http://dx.doi.org/10.2196/17432 |
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