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Extending health messaging to the consumption experience: a focus group study exploring smokers’ perceptions of health warnings on cigarettes

Introduction: While most countries require health warnings on cigarette packs, the Scottish and Canadian Governments are considering requiring health warnings on cigarette sticks. Methods: Twenty focus groups were conducted in Glasgow and Edinburgh (Scotland) with smokers (n = 120) segmented by age...

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Autores principales: Moodie, Crawford, O’Donnell, Rachel, Fleming, Joy, Purves, Richard, McKell, Jennifer, Dobbie, Fiona
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Taylor & Francis 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7454525/
https://www.ncbi.nlm.nih.gov/pubmed/32939185
http://dx.doi.org/10.1080/16066359.2019.1653861
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author Moodie, Crawford
O’Donnell, Rachel
Fleming, Joy
Purves, Richard
McKell, Jennifer
Dobbie, Fiona
author_facet Moodie, Crawford
O’Donnell, Rachel
Fleming, Joy
Purves, Richard
McKell, Jennifer
Dobbie, Fiona
author_sort Moodie, Crawford
collection PubMed
description Introduction: While most countries require health warnings on cigarette packs, the Scottish and Canadian Governments are considering requiring health warnings on cigarette sticks. Methods: Twenty focus groups were conducted in Glasgow and Edinburgh (Scotland) with smokers (n = 120) segmented by age (16–17, 18–24, 25–35, 36–50, >50), gender and social grade, to explore perceptions of cigarettes displaying the warning ‘Smoking kills’ on the cigarette paper and any demographic differences in how smokers responded to these. Results: A warning on each cigarette was thought to prolong the health message, as it would be visible when a cigarette was taken from a pack, lit, left in an ashtray, and with each draw, and make avoidant behavior more difficult. That it would be visible to others was perceived as off-putting for some. It was felt that a warning on each cigarette would create a negative image and be embarrassing. Within several female groups they were viewed as depressing, worrying and frightening, with it suggested that people would not feel good smoking cigarettes displaying a warning. Within every group there was mention of warnings on cigarettes potentially having an impact on themselves, others or both. Some, mostly younger groups, mentioned stubbing cigarettes out early, reducing consumption or quitting. The consensus was that they would be off-putting for young people, nonsmokers and those starting to smoke. Conclusions: Including a warning on each cigarette stick is a viable policy option and one which would, for the first time, extend health messaging to the consumption experience.
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spelling pubmed-74545252020-09-14 Extending health messaging to the consumption experience: a focus group study exploring smokers’ perceptions of health warnings on cigarettes Moodie, Crawford O’Donnell, Rachel Fleming, Joy Purves, Richard McKell, Jennifer Dobbie, Fiona Addict Res Theory Original Articles Introduction: While most countries require health warnings on cigarette packs, the Scottish and Canadian Governments are considering requiring health warnings on cigarette sticks. Methods: Twenty focus groups were conducted in Glasgow and Edinburgh (Scotland) with smokers (n = 120) segmented by age (16–17, 18–24, 25–35, 36–50, >50), gender and social grade, to explore perceptions of cigarettes displaying the warning ‘Smoking kills’ on the cigarette paper and any demographic differences in how smokers responded to these. Results: A warning on each cigarette was thought to prolong the health message, as it would be visible when a cigarette was taken from a pack, lit, left in an ashtray, and with each draw, and make avoidant behavior more difficult. That it would be visible to others was perceived as off-putting for some. It was felt that a warning on each cigarette would create a negative image and be embarrassing. Within several female groups they were viewed as depressing, worrying and frightening, with it suggested that people would not feel good smoking cigarettes displaying a warning. Within every group there was mention of warnings on cigarettes potentially having an impact on themselves, others or both. Some, mostly younger groups, mentioned stubbing cigarettes out early, reducing consumption or quitting. The consensus was that they would be off-putting for young people, nonsmokers and those starting to smoke. Conclusions: Including a warning on each cigarette stick is a viable policy option and one which would, for the first time, extend health messaging to the consumption experience. Taylor & Francis 2019-08-29 /pmc/articles/PMC7454525/ /pubmed/32939185 http://dx.doi.org/10.1080/16066359.2019.1653861 Text en © 2019 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. https://creativecommons.org/licenses/by/4.0/This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) ), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Original Articles
Moodie, Crawford
O’Donnell, Rachel
Fleming, Joy
Purves, Richard
McKell, Jennifer
Dobbie, Fiona
Extending health messaging to the consumption experience: a focus group study exploring smokers’ perceptions of health warnings on cigarettes
title Extending health messaging to the consumption experience: a focus group study exploring smokers’ perceptions of health warnings on cigarettes
title_full Extending health messaging to the consumption experience: a focus group study exploring smokers’ perceptions of health warnings on cigarettes
title_fullStr Extending health messaging to the consumption experience: a focus group study exploring smokers’ perceptions of health warnings on cigarettes
title_full_unstemmed Extending health messaging to the consumption experience: a focus group study exploring smokers’ perceptions of health warnings on cigarettes
title_short Extending health messaging to the consumption experience: a focus group study exploring smokers’ perceptions of health warnings on cigarettes
title_sort extending health messaging to the consumption experience: a focus group study exploring smokers’ perceptions of health warnings on cigarettes
topic Original Articles
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7454525/
https://www.ncbi.nlm.nih.gov/pubmed/32939185
http://dx.doi.org/10.1080/16066359.2019.1653861
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