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Exploring the marketing environment for maize seed in Kenya: how competition and consumer preferences shape seed sector development
During the past decade, sizable investments have been made to strengthen maize (Zea mays L.) seed production in Eastern and Southern Africa by private seed companies. However, efforts have generally overlooked downstream issues, such as how seed companies market their products and position their bus...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Taylor & Francis
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7455046/ https://www.ncbi.nlm.nih.gov/pubmed/32939193 http://dx.doi.org/10.1080/15427528.2020.1737296 |