Customer Value Types Predicting Consumer Behavior at Dutch Grocery Retailers

The purpose of this paper is to profile three grocery retail formats (non-discounter, soft discounter, and hard discounter) in the Netherlands using Holbrook’s value types. These value types are linked to three consumer behavior outcomes, i.e., Satisfaction, Repurchase intention, and Word-of-Mouth....

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Detalles Bibliográficos
Autores principales: Janssens, Kim, Lambrechts, Wim, Keur, Henriëtte, Semeijn, Janjaap
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7465698/
https://www.ncbi.nlm.nih.gov/pubmed/32764232
http://dx.doi.org/10.3390/bs10080127

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7465698/
https://www.ncbi.nlm.nih.gov/pubmed/32764232
http://dx.doi.org/10.3390/bs10080127

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