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“Immune Boosting” in the time of COVID: selling immunity on Instagram

“Immune boosting” is a trending topic during the COVID-19 pandemic. The concept of “immune boosting” is scientifically misleading and often used to market unproven products and therapies. This paper presents an analysis of popular immune-boosting posts from Instagram. Of the sampled posts, all promo...

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Detalles Bibliográficos
Autores principales: Wagner, Darren N., Marcon, Alessandro R., Caulfield, Timothy
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7468087/
https://www.ncbi.nlm.nih.gov/pubmed/32905318
http://dx.doi.org/10.1186/s13223-020-00474-6
Descripción
Sumario:“Immune boosting” is a trending topic during the COVID-19 pandemic. The concept of “immune boosting” is scientifically misleading and often used to market unproven products and therapies. This paper presents an analysis of popular immune-boosting posts from Instagram. Of the sampled posts, all promoted “immune boosting” as beneficial, nearly all involved commercial interests, and many used scientific and medical rhetoric in their messaging.