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Exploring the Novel Input Attributes Affecting eWOM

Electronic word of mouth (eWOM) has become significantly important in online communities, which are influential sources of instant information on the internet. This study examines the eWOM input attributes linked to consumers’ information adoption behavior in the context of information-related inter...

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Detalles Bibliográficos
Autores principales:	Hussain, Safdar, Huang, Kaishan, Ilyas, Zahida, Niu, Ben
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2020
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7471601/ https://www.ncbi.nlm.nih.gov/pubmed/32973617 http://dx.doi.org/10.3389/fpsyg.2020.02017

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