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Situation of Neuromarketing Consulting in Spain

The latest research in Spain indicates that the most advanced neuromarketing consulting companies in the sector are those that have been able to innovate in the development of their own technologies and methodologies. Despite their reduced volume of business compared to total investment in marketing...

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Detalles Bibliográficos
Autores principales: Núñez-Cansado, Marian, López López, Aurora, Caldevilla Domínguez, David
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7475709/
https://www.ncbi.nlm.nih.gov/pubmed/32982824
http://dx.doi.org/10.3389/fpsyg.2020.01854

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