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Situation of Neuromarketing Consulting in Spain
The latest research in Spain indicates that the most advanced neuromarketing consulting companies in the sector are those that have been able to innovate in the development of their own technologies and methodologies. Despite their reduced volume of business compared to total investment in marketing...
Autores principales: | Núñez-Cansado, Marian, López López, Aurora, Caldevilla Domínguez, David |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7475709/ https://www.ncbi.nlm.nih.gov/pubmed/32982824 http://dx.doi.org/10.3389/fpsyg.2020.01854 |
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