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The impact of artificial intelligence on event experiences: a scenario technique approach

Digital technologies are transforming human relations, interactions and experiences in the business landscape. Whilst a great potential of artificial intelligence (AI) in the service industries is predicted, the concrete influence of AI on customer experiences remains little understood. Drawing upon...

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Detalles Bibliográficos
Autores principales:	Neuhofer, Barbara, Magnus, Bianca, Celuch, Krzysztof
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Springer Berlin Heidelberg 2020
Materias:	Research Paper
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7476646/ http://dx.doi.org/10.1007/s12525-020-00433-4

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