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Converting Visitors of Physicians’ Personal Websites to Customers in Online Health Communities: Longitudinal Study
BACKGROUND: With the dramatic development of Web 2.0, increasing numbers of patients and physicians are actively involved in online health communities. Despite extensive research on online health communities, the conversion rate from visitor to customer and its driving factors have not been discusse...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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JMIR Publications
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7481874/ https://www.ncbi.nlm.nih.gov/pubmed/32845248 http://dx.doi.org/10.2196/20623 |