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Research on mobile impulse purchase intention in the perspective of system users during COVID-19

COVID-19 has caused a serious impact on the global economy. Effectively stimulating consumption has become a momentous mission in responding to the impact of the epidemic. The popularity of mobile shopping makes shopping behavior no longer limited by time and space, so impulse purchase is more commo...

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Detalles Bibliográficos
Autores principales: Zhang, Wei, Leng, Xuemei, Liu, Siyu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer London 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7486589/
https://www.ncbi.nlm.nih.gov/pubmed/32952494
http://dx.doi.org/10.1007/s00779-020-01460-w