Cargando…
Reflecting on “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System”: understanding the big picture
BACKGROUND: Willis-Knighton Health System’s special supplement in BMC Health Services Research, “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System,” focuses on advertising, public relations, sales promotion, and related communicative avenues, associated...
Autores principales: | Elrod, James K., Fortenberry, John L. |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BioMed Central
2020
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7491120/ https://www.ncbi.nlm.nih.gov/pubmed/32928200 http://dx.doi.org/10.1186/s12913-020-05607-6 |
Ejemplares similares
-
Marketing communications in health and medicine: perspectives from Willis-Knighton Health System
por: Elrod, James K., et al.
Publicado: (2020) -
Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix
por: Elrod, James K., et al.
Publicado: (2020) -
Integrated marketing communications: a strategic priority in health and medicine
por: Elrod, James K., et al.
Publicado: (2020) -
Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients
por: Elrod, James K., et al.
Publicado: (2020) -
Formulating productive marketing communications strategy: a major health system’s experience
por: Elrod, James K., et al.
Publicado: (2018)