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Sales promotion in health and medicine: using incentives to stimulate patient interest and attention

BACKGROUND: Sales promotion—the use of incentives to encourage patronage—is a staple of marketing communications in the health services industry. Sales promotion applications commonly used by health services organizations include free samples, free trials, coupons, contests, and loyalty programs. Th...

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Detalles Bibliográficos
Autores principales:	Elrod, James K., Fortenberry, John L.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BioMed Central 2020
Materias:	Debate
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7491121/ https://www.ncbi.nlm.nih.gov/pubmed/32928193 http://dx.doi.org/10.1186/s12913-020-05601-y

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