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The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development
Neuromarketing has aroused great interest in scientific research about consumer behavior and, consequently, in the advertising industry, which is searching for an alternative to traditional techniques for measuring efficacy. However, despite its development in the academic world, in the professional...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7494799/ https://www.ncbi.nlm.nih.gov/pubmed/33013560 http://dx.doi.org/10.3389/fpsyg.2020.02175 |