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The Emotional Effectiveness of Advertisement

Based on cognitive–emotional neuroscience, the effectiveness of advertisement is measured in terms of individuals’ unconscious emotional responses. Using AFFDEX to record and analyze facial expressions, a combination of indicators that track both basic emotions and individual involvement is used to...

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Detalles Bibliográficos
Autores principales:	Otamendi, F. Javier, Sutil Martín, Dolores Lucia
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2020
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7498694/ https://www.ncbi.nlm.nih.gov/pubmed/33013532 http://dx.doi.org/10.3389/fpsyg.2020.02088

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