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Providers’ Initial Trust on an Organization-Sponsored Sharing Platform: The Framing of Coworker Collaborative Consumption

Organization-sponsored sharing platforms extend the sharing economy to workplaces by connecting employees in a private online community where they can socially exchange goods and services with coworkers. Employees share costs but do not earn income during this collaborative consumption. Furthermore,...

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Autores principales: Bhappu, Anita D., Blomqvist, Kirsimarja, Andreeva, Tatiana, Zappa, Paola, Yeo, M. Lisa, Lempiälä, Tea
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7505737/
https://www.ncbi.nlm.nih.gov/pubmed/33013559
http://dx.doi.org/10.3389/fpsyg.2020.02174
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author Bhappu, Anita D.
Blomqvist, Kirsimarja
Andreeva, Tatiana
Zappa, Paola
Yeo, M. Lisa
Lempiälä, Tea
author_facet Bhappu, Anita D.
Blomqvist, Kirsimarja
Andreeva, Tatiana
Zappa, Paola
Yeo, M. Lisa
Lempiälä, Tea
author_sort Bhappu, Anita D.
collection PubMed
description Organization-sponsored sharing platforms extend the sharing economy to workplaces by connecting employees in a private online community where they can socially exchange goods and services with coworkers. Employees share costs but do not earn income during this collaborative consumption. Furthermore, employers pay for their employees to have access to the platform technology and any related transaction fees. Trust is a crucial antecedent for engagement on sharing platforms because it helps mitigate risks during collaborative consumption. However, the literature on trust in the sharing economy has focused almost exclusively on platforms that broker peer-to-peer rental transactions rather than social exchanges. There is also a lack of research about providers’ perspectives. We address these gaps by investigating the nature of trust among employees who initially provide goods and services on an organization-sponsored sharing platform. We also explore how these employees’ initial trust influences their collaborative consumption with coworkers. Through abductive analysis of 22 interviews with 15 providers on an organization-sponsored sharing platform, we shed light on how employees initially develop trust when providing goods and services to coworkers. By integrating prior research on initial trust among employees and cognitive framing with in-depth qualitative insights, we develop a conceptual model depicting how identity, interaction and issue frames shape these providers’ beliefs about coworker trustworthiness and intended sharing strategy. In particular, our empirical findings reveal that employees’ social categorization, illusions of control and engagement motive framed their initial trust and enactment of collaborative consumption as citizens in a community or consumers in a marketplace.
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spelling pubmed-75057372020-10-02 Providers’ Initial Trust on an Organization-Sponsored Sharing Platform: The Framing of Coworker Collaborative Consumption Bhappu, Anita D. Blomqvist, Kirsimarja Andreeva, Tatiana Zappa, Paola Yeo, M. Lisa Lempiälä, Tea Front Psychol Psychology Organization-sponsored sharing platforms extend the sharing economy to workplaces by connecting employees in a private online community where they can socially exchange goods and services with coworkers. Employees share costs but do not earn income during this collaborative consumption. Furthermore, employers pay for their employees to have access to the platform technology and any related transaction fees. Trust is a crucial antecedent for engagement on sharing platforms because it helps mitigate risks during collaborative consumption. However, the literature on trust in the sharing economy has focused almost exclusively on platforms that broker peer-to-peer rental transactions rather than social exchanges. There is also a lack of research about providers’ perspectives. We address these gaps by investigating the nature of trust among employees who initially provide goods and services on an organization-sponsored sharing platform. We also explore how these employees’ initial trust influences their collaborative consumption with coworkers. Through abductive analysis of 22 interviews with 15 providers on an organization-sponsored sharing platform, we shed light on how employees initially develop trust when providing goods and services to coworkers. By integrating prior research on initial trust among employees and cognitive framing with in-depth qualitative insights, we develop a conceptual model depicting how identity, interaction and issue frames shape these providers’ beliefs about coworker trustworthiness and intended sharing strategy. In particular, our empirical findings reveal that employees’ social categorization, illusions of control and engagement motive framed their initial trust and enactment of collaborative consumption as citizens in a community or consumers in a marketplace. Frontiers Media S.A. 2020-09-08 /pmc/articles/PMC7505737/ /pubmed/33013559 http://dx.doi.org/10.3389/fpsyg.2020.02174 Text en Copyright © 2020 Bhappu, Blomqvist, Andreeva, Zappa, Yeo and Lempiälä. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Bhappu, Anita D.
Blomqvist, Kirsimarja
Andreeva, Tatiana
Zappa, Paola
Yeo, M. Lisa
Lempiälä, Tea
Providers’ Initial Trust on an Organization-Sponsored Sharing Platform: The Framing of Coworker Collaborative Consumption
title Providers’ Initial Trust on an Organization-Sponsored Sharing Platform: The Framing of Coworker Collaborative Consumption
title_full Providers’ Initial Trust on an Organization-Sponsored Sharing Platform: The Framing of Coworker Collaborative Consumption
title_fullStr Providers’ Initial Trust on an Organization-Sponsored Sharing Platform: The Framing of Coworker Collaborative Consumption
title_full_unstemmed Providers’ Initial Trust on an Organization-Sponsored Sharing Platform: The Framing of Coworker Collaborative Consumption
title_short Providers’ Initial Trust on an Organization-Sponsored Sharing Platform: The Framing of Coworker Collaborative Consumption
title_sort providers’ initial trust on an organization-sponsored sharing platform: the framing of coworker collaborative consumption
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7505737/
https://www.ncbi.nlm.nih.gov/pubmed/33013559
http://dx.doi.org/10.3389/fpsyg.2020.02174
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