Which Visual Modality Is Important When Judging the Naturalness of the Agent (Artificial Versus Human Intelligence) Providing Recommendations in the Symbolic Consumption Context?

This study aimed to explore how the type and visual modality of a recommendation agent’s identity affect male university students’ (1) self-reported responses to agent-recommended symbolic brand in evaluating the naturalness of virtual agents, human, or artificial intelligence (AI) and (2) early eve...

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Detalles Bibliográficos
Autores principales: Chung, Kyungmi, Park, Jin Young, Park, Kiwan, Kim, Yaeri
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7506592/
https://www.ncbi.nlm.nih.gov/pubmed/32899441
http://dx.doi.org/10.3390/s20175016

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7506592/
https://www.ncbi.nlm.nih.gov/pubmed/32899441
http://dx.doi.org/10.3390/s20175016

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