Entropic Statistical Description of Big Data Quality in Hotel Customer Relationship Management

Customer Relationship Management (CRM) is a fundamental tool in the hospitality industry nowadays, which can be seen as a big-data scenario due to the large amount of recordings which are annually handled by managers. Data quality is crucial for the success of these systems, and one of the main issu...

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Detalles Bibliográficos
Autores principales: González-Serrano, Lydia, Talón-Ballestero, Pilar, Muñoz-Romero, Sergio, Soguero-Ruiz, Cristina, Rojo-Álvarez, José Luis
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7514908/
https://www.ncbi.nlm.nih.gov/pubmed/33267133
http://dx.doi.org/10.3390/e21040419

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7514908/
https://www.ncbi.nlm.nih.gov/pubmed/33267133
http://dx.doi.org/10.3390/e21040419

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