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Entropic Statistical Description of Big Data Quality in Hotel Customer Relationship Management
Customer Relationship Management (CRM) is a fundamental tool in the hospitality industry nowadays, which can be seen as a big-data scenario due to the large amount of recordings which are annually handled by managers. Data quality is crucial for the success of these systems, and one of the main issu...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7514908/ https://www.ncbi.nlm.nih.gov/pubmed/33267133 http://dx.doi.org/10.3390/e21040419 |