Social Laser Model for the Bandwagon Effect: Generation of Coherent Information Waves

During recent years our society has often been exposed to coherent information waves of high amplitudes. These are waves of huge social energy. Often they are of destructive character, a kind of information tsunami. However, they can also carry positive improvements in human society, as waves of decision-making matching rational recommendations of societal institutes. The main distinguishing features of these waves are their high amplitude, coherence (homogeneous character of social actions generated by them), and short time needed for their generation and relaxation. Such waves can be treated as large-scale exhibitions of the bandwagon effect. We show that this socio-psychic phenomenon can be modeled based on the recently developed social laser theory. This theory can be used to model stimulated amplification of coherent social actions. “Actions” are treated very generally, from mass protests to votes and other collective decisions, such as, e.g., acceptance (often unconscious) of some societal recommendations. In this paper, we concentrate on the theory of laser resonators, physical vs. social. For the latter, we analyze in detail the functioning of Internet-based echo chambers. Their main purpose is increasing of the power of the quantum information field as well as its coherence. Of course, the bandwagon effect is well known and well studied in social psychology. However, social laser theory gives the possibility to model it by using general formalism of quantum field theory. The paper contains the minimum of mathematics and it can be read by researchers working in psychological, cognitive, social, and political sciences; it might also be interesting for experts in information theory and artificial intelligence.