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Attentional and emotional brain response to message framing in context of green marketing

BACKGROUND: Message framing plays an important role in advertising strategies and has been studied from various perspectives in different behavioral studies. NEW METHOD: This study employs the event-related potential technique to examine attentional and emotional brain processing as influenced by me...

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Detalles Bibliográficos
Autores principales:	Zubair, Muhammad, Wang, Xiaoyi, Iqbal, Sidra, Awais, Muhammad, Wang, Ruining
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier 2020
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7519354/ https://www.ncbi.nlm.nih.gov/pubmed/33005782 http://dx.doi.org/10.1016/j.heliyon.2020.e04912

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