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Labeling Nutrition-Sensitive Food Chains: A Consumer Preference Analysis of Milk Products

While nutrition-sensitive value-chain approaches are strongly advocated, studies on consumer preferences for such interventions are lacking. This study aims to fill this gap by examining a nutrition-sensitive chain labeling scheme, using the Ugandan dairy sector as a case. A survey was conducted amo...

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Autores principales: Wesana, Joshua, Gellynck, Xavier, Dora, Manoj K., Muyama, Lucy, Mutenyo, Emma, Elizabeth, Ahikiriza, Kagambe, Edmond, De Steur, Hans
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7522577/
https://www.ncbi.nlm.nih.gov/pubmed/33043039
http://dx.doi.org/10.3389/fnut.2020.00158
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author Wesana, Joshua
Gellynck, Xavier
Dora, Manoj K.
Muyama, Lucy
Mutenyo, Emma
Elizabeth, Ahikiriza
Kagambe, Edmond
De Steur, Hans
author_facet Wesana, Joshua
Gellynck, Xavier
Dora, Manoj K.
Muyama, Lucy
Mutenyo, Emma
Elizabeth, Ahikiriza
Kagambe, Edmond
De Steur, Hans
author_sort Wesana, Joshua
collection PubMed
description While nutrition-sensitive value-chain approaches are strongly advocated, studies on consumer preferences for such interventions are lacking. This study aims to fill this gap by examining a nutrition-sensitive chain labeling scheme, using the Ugandan dairy sector as a case. A survey was conducted among 250 consumers, primarily eliciting perceptions of the importance of a nutrition-sensitive chain label compared to nutrition claims/facts. In addition, a choice-based conjoint experiment was designed with nutrition label, brand, fat content, and price as attributes. Findings show that nutrition-sensitive chain labeling was more positively perceived by consumers than by nutrition claims/facts. Ordered logistic regression analysis indicated that BMI, nutrition knowledge, and label use influenced consumers' perceived importance of a nutrition-sensitive chain label relative to sex, age, children, and milk purchase frequency for nutrition claims/facts. This is confirmed by the higher utilities for the nutrition-sensitive chain label in our conjoint experiment. Future research should focus on the integration of nutrition-sensitive chain labeling with existing labels in a way that promotes candid interpretation by consumers. Industrial and policy actors in the agri-food sector can use these findings to innovate and regulate appropriate labeling schemes in the context of nutrition-sensitive value chains.
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spelling pubmed-75225772020-10-09 Labeling Nutrition-Sensitive Food Chains: A Consumer Preference Analysis of Milk Products Wesana, Joshua Gellynck, Xavier Dora, Manoj K. Muyama, Lucy Mutenyo, Emma Elizabeth, Ahikiriza Kagambe, Edmond De Steur, Hans Front Nutr Nutrition While nutrition-sensitive value-chain approaches are strongly advocated, studies on consumer preferences for such interventions are lacking. This study aims to fill this gap by examining a nutrition-sensitive chain labeling scheme, using the Ugandan dairy sector as a case. A survey was conducted among 250 consumers, primarily eliciting perceptions of the importance of a nutrition-sensitive chain label compared to nutrition claims/facts. In addition, a choice-based conjoint experiment was designed with nutrition label, brand, fat content, and price as attributes. Findings show that nutrition-sensitive chain labeling was more positively perceived by consumers than by nutrition claims/facts. Ordered logistic regression analysis indicated that BMI, nutrition knowledge, and label use influenced consumers' perceived importance of a nutrition-sensitive chain label relative to sex, age, children, and milk purchase frequency for nutrition claims/facts. This is confirmed by the higher utilities for the nutrition-sensitive chain label in our conjoint experiment. Future research should focus on the integration of nutrition-sensitive chain labeling with existing labels in a way that promotes candid interpretation by consumers. Industrial and policy actors in the agri-food sector can use these findings to innovate and regulate appropriate labeling schemes in the context of nutrition-sensitive value chains. Frontiers Media S.A. 2020-09-15 /pmc/articles/PMC7522577/ /pubmed/33043039 http://dx.doi.org/10.3389/fnut.2020.00158 Text en Copyright © 2020 Wesana, Gellynck, Dora, Muyama, Mutenyo, Elizabeth, Kagambe and De Steur. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Nutrition
Wesana, Joshua
Gellynck, Xavier
Dora, Manoj K.
Muyama, Lucy
Mutenyo, Emma
Elizabeth, Ahikiriza
Kagambe, Edmond
De Steur, Hans
Labeling Nutrition-Sensitive Food Chains: A Consumer Preference Analysis of Milk Products
title Labeling Nutrition-Sensitive Food Chains: A Consumer Preference Analysis of Milk Products
title_full Labeling Nutrition-Sensitive Food Chains: A Consumer Preference Analysis of Milk Products
title_fullStr Labeling Nutrition-Sensitive Food Chains: A Consumer Preference Analysis of Milk Products
title_full_unstemmed Labeling Nutrition-Sensitive Food Chains: A Consumer Preference Analysis of Milk Products
title_short Labeling Nutrition-Sensitive Food Chains: A Consumer Preference Analysis of Milk Products
title_sort labeling nutrition-sensitive food chains: a consumer preference analysis of milk products
topic Nutrition
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7522577/
https://www.ncbi.nlm.nih.gov/pubmed/33043039
http://dx.doi.org/10.3389/fnut.2020.00158
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