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Online popularity as a development factor for cooperatives in the winegrowing sector
Spain is a global leader in the wine sector in terms of production capacity, which is in stark contrast to its low domestic wine consumption. This situation forces Spanish producers to develop a clear focus on exports. Traditionally, the business model in Spain has been based on low prices, high vol...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier Inc.
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7535541/ https://www.ncbi.nlm.nih.gov/pubmed/33041394 http://dx.doi.org/10.1016/j.jbusres.2020.09.064 |
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author | Bernal-Jurado, Enrique Mozas-Moral, Adoración Fernández-Uclés, Domingo Medina-Viruel, Miguel Jesús |
author_facet | Bernal-Jurado, Enrique Mozas-Moral, Adoración Fernández-Uclés, Domingo Medina-Viruel, Miguel Jesús |
author_sort | Bernal-Jurado, Enrique |
collection | PubMed |
description | Spain is a global leader in the wine sector in terms of production capacity, which is in stark contrast to its low domestic wine consumption. This situation forces Spanish producers to develop a clear focus on exports. Traditionally, the business model in Spain has been based on low prices, high volumes, and a strong dependence on traditional markets, which places Spain at a clear competitive disadvantage in terms of value. Given these commercial challenges in this sector, where cooperatives play a central role, information and communication technologies, particularly websites, offer a source of competitive advantage. The main aim of this research is to analyze the organizational factors and commercial features that are associated with the online popularity of wine producers. This study seeks to verify the influence of organizational aspects (company size and integration), commercial features (sales of bottled wine, internationalization, and organic certification), and website quality on the popularity of corporate websites. The analysis was conducted using fuzzy-set qualitative comparative analysis (fsQCA). The results reveal that the number of website visits is positively related to business integration, organic certification, export activity, website quality, and the marketing of bottled wine. |
format | Online Article Text |
id | pubmed-7535541 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | Elsevier Inc. |
record_format | MEDLINE/PubMed |
spelling | pubmed-75355412020-10-06 Online popularity as a development factor for cooperatives in the winegrowing sector Bernal-Jurado, Enrique Mozas-Moral, Adoración Fernández-Uclés, Domingo Medina-Viruel, Miguel Jesús J Bus Res Article Spain is a global leader in the wine sector in terms of production capacity, which is in stark contrast to its low domestic wine consumption. This situation forces Spanish producers to develop a clear focus on exports. Traditionally, the business model in Spain has been based on low prices, high volumes, and a strong dependence on traditional markets, which places Spain at a clear competitive disadvantage in terms of value. Given these commercial challenges in this sector, where cooperatives play a central role, information and communication technologies, particularly websites, offer a source of competitive advantage. The main aim of this research is to analyze the organizational factors and commercial features that are associated with the online popularity of wine producers. This study seeks to verify the influence of organizational aspects (company size and integration), commercial features (sales of bottled wine, internationalization, and organic certification), and website quality on the popularity of corporate websites. The analysis was conducted using fuzzy-set qualitative comparative analysis (fsQCA). The results reveal that the number of website visits is positively related to business integration, organic certification, export activity, website quality, and the marketing of bottled wine. Elsevier Inc. 2021-02 2020-10-05 /pmc/articles/PMC7535541/ /pubmed/33041394 http://dx.doi.org/10.1016/j.jbusres.2020.09.064 Text en © 2020 Elsevier Inc. All rights reserved. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active. |
spellingShingle | Article Bernal-Jurado, Enrique Mozas-Moral, Adoración Fernández-Uclés, Domingo Medina-Viruel, Miguel Jesús Online popularity as a development factor for cooperatives in the winegrowing sector |
title | Online popularity as a development factor for cooperatives in the winegrowing sector |
title_full | Online popularity as a development factor for cooperatives in the winegrowing sector |
title_fullStr | Online popularity as a development factor for cooperatives in the winegrowing sector |
title_full_unstemmed | Online popularity as a development factor for cooperatives in the winegrowing sector |
title_short | Online popularity as a development factor for cooperatives in the winegrowing sector |
title_sort | online popularity as a development factor for cooperatives in the winegrowing sector |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7535541/ https://www.ncbi.nlm.nih.gov/pubmed/33041394 http://dx.doi.org/10.1016/j.jbusres.2020.09.064 |
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