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Online popularity as a development factor for cooperatives in the winegrowing sector
Spain is a global leader in the wine sector in terms of production capacity, which is in stark contrast to its low domestic wine consumption. This situation forces Spanish producers to develop a clear focus on exports. Traditionally, the business model in Spain has been based on low prices, high vol...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Inc.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7535541/ https://www.ncbi.nlm.nih.gov/pubmed/33041394 http://dx.doi.org/10.1016/j.jbusres.2020.09.064 |