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When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate
In early 2020, the World Health Organization (WHO) developed the term “infodemic” to describe the velocity at which data can be exchanged among people, in a free virtual space where firms have limited control over the information diffusion. In particular, the diffusion of information on social media...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Published by Elsevier Inc.
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7536137/ https://www.ncbi.nlm.nih.gov/pubmed/33041395 http://dx.doi.org/10.1016/j.jbusres.2020.09.049 |