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Using artificial intelligence to detect crisis related to events: Decision making in B2B by artificial intelligence
Artificial Intelligence (AI) could be an important foundation of competitive advantage in the market for firms. As such, firms use AI to achieve deep market engagement when the firm's data are employed to make informed decisions. This study examines the role of computer-mediated AI agents in de...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Published by Elsevier Inc.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7537635/ http://dx.doi.org/10.1016/j.indmarman.2020.09.015 |