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Don’t dumb it down: The effects of jargon in COVID-19 crisis communication
Experts are typically advised to avoid jargon when communicating with the general public, but previous research has not established whether avoiding jargon is necessary in a crisis. Using the ongoing COVID-19 pandemic as a backdrop, this online survey experiment (N = 393) examined the effect of jarg...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7540871/ https://www.ncbi.nlm.nih.gov/pubmed/33027268 http://dx.doi.org/10.1371/journal.pone.0239524 |