Does free-floating carsharing reduce private vehicle ownership? The case of SHARE NOW in European cities

During the last decade, the use of free-floating carsharing systems has grown rapidly in urban areas. However, little is known on the effects free-floating carsharing offerings have on car ownership in general. Also the main drivers why free-floating users sell their cars are still rarely analysed. To shed some light on these issues, we carried out an online survey among free-floating carsharing users in 11 European cities and based our analysis on a sample of more than 10,000 survey participants. Our results show that one carsharing car replaces several private cars – in optimistic scenarios up to 20 cars. In Copenhagen (followed by Rome, Hamburg, and London) one carsharing car replaces about two times more private cars than in Madrid, the city with the lowest number. The main non-city specific influencing factor of shedding a private car due to the availability of the free-floating carsharing services seems to be the usage frequency of the service. The more kilometres users drive with these cars, the more likely it becomes that they sell a private car (or they sell their car and, therefore, use this service more often). Further memberships of bikesharing and other carsharing services, users that live in larger buildings as well as users that own several cars are more likely to reduce their number of cars, too. Finally, our findings are highly valuable for carsharing operators and (transport) policy makers when introducing free-floating carsharing systems in further cities. According to our results, all 11 cities show a reduced private car fleet due to members’ access to free-floating carsharing.