Best practices and approaches using behavior-smart thinking in 10 tourism industry scenarios

This chapter provides ten practical case studies illustrating application of behavioural thinking in different contexts across the travel industry. The practical examples come from a wide variety of entities – from young innovative startup companies to clever destinations experimenting with new management models. The stories were selected to demonstrate that behavior-smart thinking works with different scale, at different levels and can be effectively applied to commercial challenges such as optimising experience design or to complicated sustainability issues such as food waste and climate footprint.