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Best practices and approaches using behavior-smart thinking in 10 tourism industry scenarios
This chapter provides ten practical case studies illustrating application of behavioural thinking in different contexts across the travel industry. The practical examples come from a wide variety of entities – from young innovative startup companies to clever destinations experimenting with new mana...
Autor principal: | Nikolova, Milena S. |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7545339/ http://dx.doi.org/10.1016/B978-0-12-813808-3.00006-X |
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