Seeing through the forest: The gaze path to purchase

Eye tracking studies have analyzed the relationship between visual attention to point of purchase marketing elements (price, signage, etc.) and purchase intention. Our study is the first to investigate the relationship between the gaze sequence in which consumers view a display (including gaze avers...

Descripción completa

Detalles Bibliográficos
Autores principales: Behe, Bridget K., Huddleston, Patricia T., Childs, Kevin L., Chen, Jiaoping, Muraro, Iago S.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2020
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7546910/
https://www.ncbi.nlm.nih.gov/pubmed/33036020
http://dx.doi.org/10.1371/journal.pone.0240179

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7546910/
https://www.ncbi.nlm.nih.gov/pubmed/33036020
http://dx.doi.org/10.1371/journal.pone.0240179

Ejemplares similares