The association between national culture, road safety performance and support for policy measures

There are considerable differences between countries when it comes to road safety performance, as indicated by the number of road fatalities per 100,000 inhabitants. These discrepancies are strongly associated with differences in wealth and prosperity, as expected, but are also related to national culture. The overall objective of this exploratory study is to identify relationships between national culture, road safety performance and public support for policy measures. Using the revised version of Hofstede's cultural dimensions, we show the strong correlation between national culture and road safety performance, which exists even after controlling for the national level of wealth as measured by the gross national income. Furthermore, by combining the national cultural dimensions with data on 29 countries from the second stage of ESRA, the E-Survey of Road users' Attitudes, this study demonstrates that culture also affects the level of public support for policy measures related to road safety. Specifically, for many measures, the degree of individualism accounts for a considerable part of the statistical variation in the public support for policy measures across countries—except for those measures for which the support is very high in most countries. Possible explanations are given for the seemingly paradoxical finding that countries which witness high resistance to road safety policy measures have nevertheless managed to achieve better road safety performance.