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The Association of Demographic Characteristics and Food Choice Motives with the Consumption of Functional Foods in Emerging Adults
The functional food market is one of the fastest growing segments of the global food industry. The aims of this study were to understand the association of demographic characteristics and food choice motives (FCMs) with (a) attitudes toward functional foods and (b) consumption of functional foods in...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7551355/ https://www.ncbi.nlm.nih.gov/pubmed/32854396 http://dx.doi.org/10.3390/nu12092582 |
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author | Vorage, Lieke Wiseman, Nicola Graca, Joana Harris, Neil |
author_facet | Vorage, Lieke Wiseman, Nicola Graca, Joana Harris, Neil |
author_sort | Vorage, Lieke |
collection | PubMed |
description | The functional food market is one of the fastest growing segments of the global food industry. The aims of this study were to understand the association of demographic characteristics and food choice motives (FCMs) with (a) attitudes toward functional foods and (b) consumption of functional foods in Australian emerging adults. Data were collected through a paper-based and online questionnaire completed by 370 young adults aged between 17 and 29 years. A binomial logistic regression was used to determine the association between demographic characteristics and FCMs with attitudes towards functional foods. The logistic regression model was statistically significant at χ(2)(11) = 48.310 (p < 0.001) and explained 18.1% of the variance in attitude towards functional food. Of the several predictors, only the FCMs natural content and weight control were statistically significant. A binomial logistic regression was also used to determine the association between demographic characteristics and FCMs with the consumption of functional foods. The logistic regression model was statistically significant at χ(2)(9) = 37.499 (p < 0.001) and explained 14.1% of the variance in functional food consumption. Of the eight predictors, three were statistically significant: living situation, natural content and health. Findings highlight that when targeting emerging adults, functional food companies could benefit from promoting the natural and health properties of their products. Furthermore, consumption can be increased by targeting the parents of emerging adults and by designing functional foods that attract emerging adults interested in controlling weight. |
format | Online Article Text |
id | pubmed-7551355 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2020 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-75513552020-10-14 The Association of Demographic Characteristics and Food Choice Motives with the Consumption of Functional Foods in Emerging Adults Vorage, Lieke Wiseman, Nicola Graca, Joana Harris, Neil Nutrients Article The functional food market is one of the fastest growing segments of the global food industry. The aims of this study were to understand the association of demographic characteristics and food choice motives (FCMs) with (a) attitudes toward functional foods and (b) consumption of functional foods in Australian emerging adults. Data were collected through a paper-based and online questionnaire completed by 370 young adults aged between 17 and 29 years. A binomial logistic regression was used to determine the association between demographic characteristics and FCMs with attitudes towards functional foods. The logistic regression model was statistically significant at χ(2)(11) = 48.310 (p < 0.001) and explained 18.1% of the variance in attitude towards functional food. Of the several predictors, only the FCMs natural content and weight control were statistically significant. A binomial logistic regression was also used to determine the association between demographic characteristics and FCMs with the consumption of functional foods. The logistic regression model was statistically significant at χ(2)(9) = 37.499 (p < 0.001) and explained 14.1% of the variance in functional food consumption. Of the eight predictors, three were statistically significant: living situation, natural content and health. Findings highlight that when targeting emerging adults, functional food companies could benefit from promoting the natural and health properties of their products. Furthermore, consumption can be increased by targeting the parents of emerging adults and by designing functional foods that attract emerging adults interested in controlling weight. MDPI 2020-08-25 /pmc/articles/PMC7551355/ /pubmed/32854396 http://dx.doi.org/10.3390/nu12092582 Text en © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Vorage, Lieke Wiseman, Nicola Graca, Joana Harris, Neil The Association of Demographic Characteristics and Food Choice Motives with the Consumption of Functional Foods in Emerging Adults |
title | The Association of Demographic Characteristics and Food Choice Motives with the Consumption of Functional Foods in Emerging Adults |
title_full | The Association of Demographic Characteristics and Food Choice Motives with the Consumption of Functional Foods in Emerging Adults |
title_fullStr | The Association of Demographic Characteristics and Food Choice Motives with the Consumption of Functional Foods in Emerging Adults |
title_full_unstemmed | The Association of Demographic Characteristics and Food Choice Motives with the Consumption of Functional Foods in Emerging Adults |
title_short | The Association of Demographic Characteristics and Food Choice Motives with the Consumption of Functional Foods in Emerging Adults |
title_sort | association of demographic characteristics and food choice motives with the consumption of functional foods in emerging adults |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7551355/ https://www.ncbi.nlm.nih.gov/pubmed/32854396 http://dx.doi.org/10.3390/nu12092582 |
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