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Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing

Obesity, sedentary behaviour, and poor dietary habits amongst young adults are growing concerns, with this age group being in a worse state of health and nutrition than adolescents and adults. This paper presents the procedures for establishing a new instrument for defining behaviours in relation to...

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Autores principales: Brennan, Linda, Chin, Shinyi, Molenaar, Annika, Barklamb, Amy M., Lim, Megan SC, Reid, Mike, Truby, Helen, Jenkins, Eva L., McCaffrey, Tracy A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7551873/
https://www.ncbi.nlm.nih.gov/pubmed/32967237
http://dx.doi.org/10.3390/nu12092882
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author Brennan, Linda
Chin, Shinyi
Molenaar, Annika
Barklamb, Amy M.
Lim, Megan SC
Reid, Mike
Truby, Helen
Jenkins, Eva L.
McCaffrey, Tracy A.
author_facet Brennan, Linda
Chin, Shinyi
Molenaar, Annika
Barklamb, Amy M.
Lim, Megan SC
Reid, Mike
Truby, Helen
Jenkins, Eva L.
McCaffrey, Tracy A.
author_sort Brennan, Linda
collection PubMed
description Obesity, sedentary behaviour, and poor dietary habits amongst young adults are growing concerns, with this age group being in a worse state of health and nutrition than adolescents and adults. This paper presents the procedures for establishing a new instrument for defining behaviours in relation to healthy lifestyle and food choices amongst young adults (Living and Eating for Health Segments: LEHS). The aim of this paper is to outline the instrument design protocol for external validation and to permit replication in other studies. The instrument design process used a multi-step social marketing instrument design method. This approach has previously been used in designing valid and reliable measures in marketing and consumer research, including social marketing. The protocol established six psycho-behavioural LEHS profiles for young adults. These profiles are: Lifestyle Mavens (15.4%), Aspirational Healthy Eaters (27.5%), Balanced-all Rounders (21.4%), Health Conscious (21.1%), Contemplating Another Day (11.2%), and Blissfully Unconcerned (3.4%). Each of these profiles provided insights into psycho-behavioural characteristics that can be used in designing apposite social media social marketing campaigns.
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spelling pubmed-75518732020-10-14 Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing Brennan, Linda Chin, Shinyi Molenaar, Annika Barklamb, Amy M. Lim, Megan SC Reid, Mike Truby, Helen Jenkins, Eva L. McCaffrey, Tracy A. Nutrients Article Obesity, sedentary behaviour, and poor dietary habits amongst young adults are growing concerns, with this age group being in a worse state of health and nutrition than adolescents and adults. This paper presents the procedures for establishing a new instrument for defining behaviours in relation to healthy lifestyle and food choices amongst young adults (Living and Eating for Health Segments: LEHS). The aim of this paper is to outline the instrument design protocol for external validation and to permit replication in other studies. The instrument design process used a multi-step social marketing instrument design method. This approach has previously been used in designing valid and reliable measures in marketing and consumer research, including social marketing. The protocol established six psycho-behavioural LEHS profiles for young adults. These profiles are: Lifestyle Mavens (15.4%), Aspirational Healthy Eaters (27.5%), Balanced-all Rounders (21.4%), Health Conscious (21.1%), Contemplating Another Day (11.2%), and Blissfully Unconcerned (3.4%). Each of these profiles provided insights into psycho-behavioural characteristics that can be used in designing apposite social media social marketing campaigns. MDPI 2020-09-21 /pmc/articles/PMC7551873/ /pubmed/32967237 http://dx.doi.org/10.3390/nu12092882 Text en © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Brennan, Linda
Chin, Shinyi
Molenaar, Annika
Barklamb, Amy M.
Lim, Megan SC
Reid, Mike
Truby, Helen
Jenkins, Eva L.
McCaffrey, Tracy A.
Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing
title Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing
title_full Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing
title_fullStr Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing
title_full_unstemmed Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing
title_short Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing
title_sort beyond body weight: design and validation of psycho-behavioural living and eating for health segments (lehs) profiles for social marketing
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7551873/
https://www.ncbi.nlm.nih.gov/pubmed/32967237
http://dx.doi.org/10.3390/nu12092882
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