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Importance-Performance Matrix Analysis (IPMA) to Evaluate Servicescape Fitness Consumer by Gender and Age

The fitness sector has always been linked to the analysis of the loyalty of its consumers. Different studies have shown the importance of sports service and human resources for greater customer loyalty. However, few works have studied how the physical environment or servicescape influences the behav...

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Detalles Bibliográficos
Autores principales:	García-Fernández, Jerónimo, Fernández-Gavira, Jesús, Sánchez-Oliver, Antonio Jesús, Gálvez-Ruíz, Pablo, Grimaldi-Puyana, Moisés, Cepeda-Carrión, Gabriel
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2020
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7557594/ https://www.ncbi.nlm.nih.gov/pubmed/32916936 http://dx.doi.org/10.3390/ijerph17186562

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