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Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response
The growing concern for health is currently a global trend, so promoting healthy products is an opportunity that companies can exploit to differentiate their products in highly competitive markets. The purpose of this research is to examine the antecedents of social media advertising value and their...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7560053/ https://www.ncbi.nlm.nih.gov/pubmed/32899852 http://dx.doi.org/10.3390/ijerph17186463 |