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Situational and Mixed Business Strategy Analysis for Market Competitiveness: An Exploration in Context of Africa

The purpose of this study is to review various business strategy options and the experience of some of the companies out there who have managed to create a new market space in already declining and saturated industry. Irrespective of sizes of companies, small, medium or large, it is customary to evo...

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Detalles Bibliográficos
Autores principales: Yeshitila, Desalegn, Kitaw, Daniel, Jilcha, Kassu, Muchie, Mamo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Singapore 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7560787/
http://dx.doi.org/10.1007/s42943-020-00014-4