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Situational and Mixed Business Strategy Analysis for Market Competitiveness: An Exploration in Context of Africa
The purpose of this study is to review various business strategy options and the experience of some of the companies out there who have managed to create a new market space in already declining and saturated industry. Irrespective of sizes of companies, small, medium or large, it is customary to evo...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Singapore
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7560787/ http://dx.doi.org/10.1007/s42943-020-00014-4 |