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Do Online Trolling Strategies Differ in Political and Interest Forums: Early Results

This study compares the effectiveness of different trolling strategies in two online contexts: politically oriented forums that address issues like global warming, and interest-based forums that deal with people’s personal interests. Based on previous research, we consider trolling as context-bound...

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Autores principales: Paakki, Henna, Salovaara, Antti, Vepsäläinen, Heidi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7573649/
http://dx.doi.org/10.1007/978-3-030-61841-4_13
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author Paakki, Henna
Salovaara, Antti
Vepsäläinen, Heidi
author_facet Paakki, Henna
Salovaara, Antti
Vepsäläinen, Heidi
author_sort Paakki, Henna
collection PubMed
description This study compares the effectiveness of different trolling strategies in two online contexts: politically oriented forums that address issues like global warming, and interest-based forums that deal with people’s personal interests. Based on previous research, we consider trolling as context-bound and suggest that relevance theory and common grounding theory can explain why people may attend and react to certain types of troll posts in one forum, but pay scant attention to them in another. We postulate two hypotheses on how successful (i.e., disruptive) trolling varies according to context: that trolls’ messaging strategies appear in different frequencies in political and interest forums (H1), and that context-matching strategies also produce longer futile conversations (H2). Using Hardaker’s categorization of trolling strategies on a covert–overt continuum, our statistical analysis on a dataset of 49 online conversations verified H1: in political forums covert strategies were more common than overt ones; in interest forums the opposite was the case. Regarding H2 our results were inconclusive. However, the results motivate further research on this phenomenon with larger datasets.
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spelling pubmed-75736492020-10-20 Do Online Trolling Strategies Differ in Political and Interest Forums: Early Results Paakki, Henna Salovaara, Antti Vepsäläinen, Heidi Disinformation in Open Online Media Article This study compares the effectiveness of different trolling strategies in two online contexts: politically oriented forums that address issues like global warming, and interest-based forums that deal with people’s personal interests. Based on previous research, we consider trolling as context-bound and suggest that relevance theory and common grounding theory can explain why people may attend and react to certain types of troll posts in one forum, but pay scant attention to them in another. We postulate two hypotheses on how successful (i.e., disruptive) trolling varies according to context: that trolls’ messaging strategies appear in different frequencies in political and interest forums (H1), and that context-matching strategies also produce longer futile conversations (H2). Using Hardaker’s categorization of trolling strategies on a covert–overt continuum, our statistical analysis on a dataset of 49 online conversations verified H1: in political forums covert strategies were more common than overt ones; in interest forums the opposite was the case. Regarding H2 our results were inconclusive. However, the results motivate further research on this phenomenon with larger datasets. 2020-10-19 /pmc/articles/PMC7573649/ http://dx.doi.org/10.1007/978-3-030-61841-4_13 Text en © The Author(s) 2020 Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made. The images or other third party material in this chapter are included in the chapter's Creative Commons license, unless indicated otherwise in a credit line to the material. If material is not included in the chapter's Creative Commons license and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder.
spellingShingle Article
Paakki, Henna
Salovaara, Antti
Vepsäläinen, Heidi
Do Online Trolling Strategies Differ in Political and Interest Forums: Early Results
title Do Online Trolling Strategies Differ in Political and Interest Forums: Early Results
title_full Do Online Trolling Strategies Differ in Political and Interest Forums: Early Results
title_fullStr Do Online Trolling Strategies Differ in Political and Interest Forums: Early Results
title_full_unstemmed Do Online Trolling Strategies Differ in Political and Interest Forums: Early Results
title_short Do Online Trolling Strategies Differ in Political and Interest Forums: Early Results
title_sort do online trolling strategies differ in political and interest forums: early results
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7573649/
http://dx.doi.org/10.1007/978-3-030-61841-4_13
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