Neuromarketing Highlights in How Asperger Syndrome Youth Perceive Advertising

This study examines how advertising material and brands related to organizational communication are perceived by people with Asperger syndrome, a form of autism. The main objective of the study was to understand whether the perception of advertising differs between individuals with AS and a neurotyp...

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Detalles Bibliográficos
Autores principales: Nuñez-Gomez, Patricia, Alvarez-Ruiz, Anton, Ortega-Mohedano, Felix, Alvarez-Flores, Erika P.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7575727/
https://www.ncbi.nlm.nih.gov/pubmed/33117205
http://dx.doi.org/10.3389/fpsyg.2020.02103

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7575727/
https://www.ncbi.nlm.nih.gov/pubmed/33117205
http://dx.doi.org/10.3389/fpsyg.2020.02103

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