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Neuromarketing Highlights in How Asperger Syndrome Youth Perceive Advertising
This study examines how advertising material and brands related to organizational communication are perceived by people with Asperger syndrome, a form of autism. The main objective of the study was to understand whether the perception of advertising differs between individuals with AS and a neurotyp...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7575727/ https://www.ncbi.nlm.nih.gov/pubmed/33117205 http://dx.doi.org/10.3389/fpsyg.2020.02103 |