The effect of the Covid-19 on sharing economy activities

Activities within the sharing economy (SE) are in a precarious situation due to the Covid-19 pandemic. Even though the SE is considered a disruptive phenomenon, especially in the accommodation and transport sectors, the Covid-19 has raised concerns about its survivability. Thousands of people have lost their jobs, the value of SE firms has dropped, and many service providers have no other option but to stop working. Understanding the effect of the Covid-19 pandemic on the SE sector is therefore essential. The objective of this study is therefore to examine the effect of the Covid-19 on sharing economy activities. We have used various publications—such as news articles, TV news items, YouTube videos, and blog posts—as data sources for this study purpose. Through content analysis, the study shows how the SE phenomenon is coping with the changing environment caused by the Covid-19. We analyzed the SE sector mainly from the perspective of four stakeholders: SE firms, service providers, service receivers (customers), and regulatory bodies. We explored the SE phenomenon based mainly on the following themes: anxiety, cancelation, job loss, income reduction, hygiene and safety, overcoming strategy, and outcomes. Based on the findings, we point out implications and avenues for future research.