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Customer Experience and Satisfaction in Private Insurance Web Areas

Digital transformation has allowed to offer additional services—which complement the main product—both in terms of use, emotional, and relationship terms. Focusing on a traditionally rational insurance customer offering a value that explores the customer’s emotions, from co-creating with the user, a...

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Detalles Bibliográficos
Autores principales:	Méndez-Aparicio, M. Dolores, Jiménez-Zarco, Ana, Izquierdo-Yusta, Alicia, Blazquez-Resino, Juan Jose
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2020
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7581700/ https://www.ncbi.nlm.nih.gov/pubmed/33162919 http://dx.doi.org/10.3389/fpsyg.2020.581659

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