Visual Search Within a Limited Window Area: Scrolling Versus Moving Window

Every day we perceive pictures on our mobile phones and scroll through images within a limited space. At present, however, visual perception via image scrolling is not well understood. This study investigated the nature of visual perception within a small window frame. It compared visual search efficiency using three modes: scrolling, moving-window, and free-viewing. The item number and stimulus size varied. Results showed variations in search efficiency depending on search mode. The slowest search occurred under the scrolling condition, followed by the moving-window condition, and the fastest search occurred under the no-window condition. For the scrolling condition, the response time increased the least sharply in proportion to item number but most sharply in proportion to the stimulus size compared to the other two conditions. Analysis of the trace of scan revealed frequent pauses interjected with small and fast stimulus shifts for the scrolling condition, but slow and continuous window movements interjected with a few pauses for the moving-window condition. We concluded that searching via scrolling was less efficient than searching via a moving-window, reflecting differences in dynamic properties of participants’ scan.