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EcoDaLo: Federating Advertisement Targeting with Linked Data
A key source of revenue for the media and entertainment domain is ad targeting: serving advertisements to a select set of visitors based on various captured visitor traits. Compared to global media companies such as Google and Facebook that aggregate data from various sources (and the privacy concer...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7586443/ http://dx.doi.org/10.1007/978-3-030-59833-4_6 |